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Wall Street Journal’s digital strategy amidst the digital revolution

Alan Murray, Deputy Managing Editor and Online Executive Editor at The Wall Street Journal, in 2012 stated that “media now becomes popular by consumer choice, not lack of choice.” With low barriers to entry and non-existent switching costs, digital consumers today are not only less loyal to any one news organization, but less willing to pay for content that they have, up until now, assumed was free. Thus is the root cause for why newspaper organizations are now strategically reshuffling their business models in order to adopt and adapt to the changing digital landscape. Wall Street Journal, on the other hand, continues to enjoy the strong revenue flow from its tried-and-true digital subscription model and has become the de-facto standard from which all other print news organizations benchmark their latest digital strategies.

Latest Post

Innovative Interactivity (II): Latest post

The Hinterlands feature two 2012 summer workshops in Devon, UK

In 2011 The Hinterlands held their first residential photofilm workshop in Devon, UK with the wonderful duckrabbit and it was a brilliant experience. So this year we decided to do it all over again and we will we be working alongside duckrabbit for the photofilm workshop from 27th May - June 1st 2012. We are also organising another residential week which will focus on developing your photographic style and finding your voice as a documentary photographer and storyteller. The Photographic Immersion workshop with Brooklyn based photographer and documentarian Brenda Ann Kenneally will run from 24th-29th June 2012.

Latest Post

Innovative Interactivity (II): Latest post

Job Opportunities, May 2012

You know school's out when the job boards quickly fill with faculty openings. This month brings us four great faculty positions across the U.S, as well as 16 other multimedia-related jobs. Happy job hunting everyone!

Welcome to Innovative Interactivity (II)

… for those who are curious about the ever-evolving trends of interactive multimedia, who’s doing it best and the tricks to staying on top.

Recent Posts

Job Opportunities, May 2012
Job Opportunities, May 2012
May 8, 2012
By Tracy Boyer Clark
Elena Rue and Catherine Orr take readers behind the scenes of their multimedia start-up, StoryMineMedia
Elena Rue and Catherine Orr take readers behind the scenes of their multimedia start-up, StoryMineMedia
May 6, 2012
By Elena Rue
Documentarians Elaine McMillion, Tricia Fulks et al. crowdsource funds for interactive film “Hollow”
Documentarians Elaine McMillion, Tricia Fulks et al. crowdsource funds for interactive film “Hollow”
May 1, 2012
By Tricia Fulks
Adam Westbrook’s “Inside the Story” $5 e-book on sale now!
Adam Westbrook’s “Inside the Story” $5 e-book on sale now!
April 26, 2012
By Tracy Boyer Clark
Multimedia must-see: “Photojournalisms” by Ed Kashi
Multimedia must-see: “Photojournalisms” by Ed Kashi
April 19, 2012
By Tracy Boyer Clark
Behind the scenes of “Family, Unfettered” by Justin Cook
Behind the scenes of “Family, Unfettered” by Justin Cook
April 16, 2012
By Tracy Boyer Clark
Tcoder transcribing app

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