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Archive for 31 October 2008
Best of Innovative Interactivity, October 2008
Happy Halloween everyone! Today marks the first month since I moved Innovative Interactivity (II) over to Word Press and began blogging on a more frequent basis, so I wanted to share this month’s stats with you all. Subscribers, comments and visits have steadily grown throughout the month and I have you all to thank for that! Thanks for spreading the word, and please let me know if there is anything that is not currently on II that you would like to see more of …
JSOnline tackles Wisconsin’s drinking problem in an extensive interactive presentation
Milwaukee Journal Sentinel is rolling out a 72-part series targeting Wisconsin’s drinking problem,”Wasted in Wisconsin”. Each section contains video, graphics, interactive elements and an ongoing blog. Let’s take a look at how they produced the online presentation and what innovative elements they used in their multimedia reporting.
Innovative examples of online portfolios
Most everyone out there has gone through the struggles of building their portfolio site. And, if you haven’t, today is the day to get going. It is crucial for professionals in our field to showcase their work and have an online presence. Although people are good at talking about themselves, it’s tough when it comes time to deciding on a design, a logo, and a site that describes your work and personality. Don’t know where to start? Check out this list of 40 top-notch portfolio websites …
When it comes to multimedia, design is everything
I have noticed lately that when I click on multimedia projects, if the design isn’t appealing, I almost always click away. The content within these projects is probably amazing, but it’s the first impression that is so critical to keeping a person on your site, which is determined strictly from the design of the package. Let’s take a look at the design of some recent multimedia packages from the St. Petersburg Times to discuss the importance of visuals.
Behind the scenes: Roanoke.com’s “Taubman Museum of Art”
This post begins what will hopefully become a regular “Behind the scenes” look at what goes into certain interactive and multimedia projects: what tools they used, how long it took, why it is particularly innovative and/or interactive, and what they would have done differently. In other words, a post mortem of the finished product. I will start with an inside look at Roanoke.com’s most recent art museum project to get things going.
Roanoke.com launches a virtual museum for the opening of the Taubman Museum of Art
Roanoke.com launched a virtual, interactive museum in time for the opening of Roanoke’s new art museum, the Taubman Museum of Art. With ten features spread throughout three rooms, including a theater, this interactive allows users to be both informed and entertained as they explore around this virtual building.
Flash Tip: Deep linking with SWFAddress
Ever been annoyed when someone clicks the “back” button while viewing a Flash presentation? Your initial reaction is, “You can’t do that in Flash!” Or, even more frustrating, you want to show someone a cool component within a Flash project, but it’s too confusing to say, “Go to this URL, then click “Videos,” then click “My video.” etc etc? Actually, neither of these quirks should arise anymore. Let me introduce you to SWFAddress and SWFObject, which enable the back/forward buttons of your browser AND allow for deep linking.
Dave Werner: Taking interactivity to the next level
Dave Werner first inspired the world in 2006 with his extremely innovative portfolio site, www.okaydave.com. Two years later, he is pushing the envelope of virtual reality and gaming by introducing “Atmosphir,” the first user-submitted online gaming console.
Swarm Interactive conquers medical animation realm
UNC professor Don Wittekind and former Sun-Sentinel multimedia director Scott Horner teamed together 10 years ago to create Swarm Interactive, an interactive agency focusing on medical animation and web development. They are the developer of ViewMedica, a web-based patient information system designed to help medical professionals explain complex surgical topics to their patients. Today, with several awards under their belt and portfolio pieces including Discovery Channel and National Geographic, this company has certainly set itself apart.
Test multimedia presentations according to users’ habits before publishing to avoid bugs
Similar to all major products running beta tests, all multimedia producers should be testing their presentations with coworkers and friends before the public launch. More importantly, this test group needs to closely represent your target audience. Not sure of how to do this? Welcome to the wonderful world of web traffic trends …
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