Interactive examples

SportFlashback excels in 3D sports interactives

SportFlashback, a company that builds 3D interactive sports visualizations, was hired by The New York Times to produce 16 animations of the 2008 NFL season. Displayed as a step infographic, these simulations take it one step further by using multiple camera angles and 3D to give users a never-before-seen view of the plays.

10,000 Words wrote a recent article about putting a multimedia twist on sports coverage, and in my opinion, SportFlashback is THE leader for innovative sports interactives.

Here’s more on how they created the virtual replays from their site:

“The clips illustrate the play from different angles with three virtual cameras:

• General view of the play shown from a pseudo TV camera
• Aerial view flying camera showing the course of play from above
• Key players’ point of view

Each clip demonstrates some distinctive features so characteristic of each of the 16 teams coming out to the National Football League playoffs.”

Check out their site to see more of their virtual presentations. Needless to say, this is great inspiration for sports producers out there!

Other posts that might interest you:

• New York Times sets bar high with multimedia coverage of the Olympics
• New York Times aggregates plethora of 2010 Winter Olympics multimedia coverage
• Dallas Cowboys Stadium: Two multimedia approaches, one story

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