Interactive examples

New York Times presents War Without Borders

New York Times produced their second interactive video last week, titled “War Without Borders.” The first, “Choosing a President,” created quite a large buzz amongst the numerous online communities, including this blog. Now that they have a template to streamline these bad boys, I am extremely excited to see the integration of these interactive portals into otherwise stand-back-and-watch video galleries.

The two multimedia producers behind this piece are UNC alumna Nancy Donaldson and Ohio University alumnus Zach Wise. The interactive was created by Tom Jackson, also a UNC graduate. I love seeing so much talent working on one project!

So my question is, do you utilize the related links at the bottom? Does presenting the video in this format prolong your attention span and enhance your retention rate? I watched the entire video, but I didn’t click on any of the related links. I wonder if that was because I felt I got enough from the video to end my experience there, or the links didn’t grab my attention for one reason or the other. The jury is still out on that one …

Other posts that might interest you:

• Zach Wise produces New York Times’ demo reel
• New York Times proves it’s innovation with election wrap-up
• Post’s onBeing 2.0 and Times’ [LENS] blog launched

© 8 June 2009 Innovative Interactivity (II).