Advertising Campaigns

American Heart Association promotes CPR with interactive “hand symphony”

• español

Seth Gitner, assistant professor at Syracuse University, recently sent me “Hand Symphony,” an innovative piece by the American Heart Association that helps promote their new hands-only approach to CPR. Users can create their own music track by mixing 12 video clips of hands clapping, snapping, tapping, and more. The final result is a customizable dance, hip-hop, or latin track that you can then send to friends and share via multiple social networks.

Kudos to AHA for utilizing multimedia to spread the word about their latest CPR technique. It is extremely refreshing to see more companies realize the potential of multimedia and its importance in connecting with their users. I can ensure them that this site will certainly garner more attention than if they had just produced the more traditional video demonstrating CPR on a dummy!

Other posts that might interest you:

• “CNN Challenge” tests users’ knowledge in immersive environment
• Multimedia Must-See: Prison Valley
• Starbucks Love Project promotes philanthropy, creativity, and music in interactive interface

© 2010 Innovative Interactivity (II).
Download II's Security Policy (PDF)