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deep-linking
Toyota Why Not? Innovation Experience incorporates user input into interactive contest
First Chevron, then Shell, and now Toyota. The transportation industry has continually impressed me with their interactives focusing on renewable energy. By allowing users to contribute, vote and rate other users’ inputs, these sites add a great level of interactivity into these high-caliber multimedia sites.
Flash Tip: Deep linking with SWFAddress
Ever been annoyed when someone clicks the “back” button while viewing a Flash presentation? Your initial reaction is, “You can’t do that in Flash!” Or, even more frustrating, you want to show someone a cool component within a Flash project, but it’s too confusing to say, “Go to this URL, then click “Videos,” then click “My video.” etc etc? Actually, neither of these quirks should arise anymore. Let me introduce you to SWFAddress and SWFObject, which enable the back/forward buttons of your browser AND allow for deep linking.
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