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María Angélica Kaltwasser
Why we, as institutions and companies, should friend and tweet
In this week’s edition of II’s summer guest blogger series, Chilean journalist and academic María Angélica Kaltwasser discusses the importance of integrating social media tools into business models, both within academic institutions and journalism organizations. This post comes on the heels of the New York Times’ announcement of their new social media editor, proving that social media is a vital component to the future of any business, marketing and/or advertising profession.
Summer guest blogger series line-up
I am leaving for Honduras this Friday to report on malnutrition for the Pulitzer Center on Crisis Reporting. I will be gone until July 17th, therefore I have asked guest bloggers to help II prosper while I’m gone. Thanks to everyone who offered to help blog. I am proud to say that I have a great list of bloggers covering some pretty awesome topics, so keep an eye out for the following posts:
Categories
- Academic Multimedia
- Advertising Campaigns
- Advice & inspiration
- Announcements
- Behind the Scenes
- Documentary multimedia
- Innovative Individuals
- Interactive examples
- Internship & Job Openings
- Multimedia competitions
- Multimedia journalism
- Multimedia round table
- Philanthropic multimedia
- Programming tips
- Training opportunities
