Social videography – the future of short-term multimedia?

Admittedly, the majority of projects I highlight on II are long-term multimedia projects. However, that does not imply that good multimedia takes weeks to produce. In this changing environment, it is crucial that producers are capable of turning around stories on a daily basis for our news-hungry users. We all know Flash interactives are extremely time consuming, so are videos the best option for short-term multimedia?