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Toyota
Toyota launches user-submitted multimedia interface “Beyond Cars”
Less than a year after Toyota wowed the interactive community with their “Why Not? Innovation Experience” site, they have launched “Beyond Cars,” a user-submitted interactive portal allowing their audience to discuss a “better tomorrow.” Their site provides a truly engaging experience as users move around a visually stimulating interface to read, watch, and view other people’s thoughts about our future.
Toyota Why Not? Innovation Experience incorporates user input into interactive contest
First Chevron, then Shell, and now Toyota. The transportation industry has continually impressed me with their interactives focusing on renewable energy. By allowing users to contribute, vote and rate other users’ inputs, these sites add a great level of interactivity into these high-caliber multimedia sites.
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